Social Media for Small Businesses

Spice Up Your
Social Media.

Scroll-stopping content, consistent posting, real growth. So you can focus on running your business.

Sound familiar?

Most local businesses know they need social media. They just don't have the time to do it well.

No Strategy

Posting randomly with no plan, no consistency, and no idea what's working.

No Presence

An inactive or patchy profile sends the wrong signal to potential customers.

No Results

Hours spent on content that gets a handful of likes, and zero enquiries.

Social media is the new search engine.

People don't search for a local business on Google anymore. They open social media, search a hashtag, scroll short-form video and decide in seconds whether you're worth their time.

Your profile is your first impression. Your grid is your shop window. Show up badly, or not at all, and they'll move straight on to someone who does.

See How I Can Help
40%+

of people now use social media as their primary search tool, more than Google for local discoveries

3sec

is all it takes for someone to judge your brand from your profile and decide whether to follow, enquire, or leave

more likely, businesses with active, consistent social media are twice as likely to generate inbound enquiries

Old way of being found

  • Google search
  • Word of mouth
  • Walk-in / passing trade
  • Leaflets & print ads

How people find you now

  • Instagram search & hashtags
  • TikTok & Reels discovery
  • Facebook recommendations
  • Profile check before they call

What your feed could look like

A cohesive, planned feed builds trust instantly. A messy one loses people in seconds.

Before
Random photo
Blurry selfie
Promo repost
Off-brand clip
Wrong filter
Meme repost
No caption
Months old
Random text

Inconsistent colours, no clear theme, no captions. Visitors leave without engaging.

After
Behind the scenes
Product post
Customer story
Tip & insight
Meet the team
New product
This week's offer
Community post
Reel teaser

Consistent brand colours, planned content mix, clear captions. Followers become customers.

Choose your package

Every package can be shaped around your business. Not sure which level fits? Book a free discovery call and we'll figure it out together.

Prices shown are a guide only. Every package is tailored to your specific business needs.

LEVEL 1

£350/mo

A solid, consistent presence on one platform.

  • Up to 1 platform
  • Graphics & content creation
  • Caption writing
  • SEO & GEO strategy
  • 10 feed posts per month
  • 2 reels per month
  • 4 stories per month
  • 10 mins weekday engagement
Get Started
LEVEL 2

£595/mo

More content, more consistency, more community.

  • Up to 2 platforms
  • Graphics & content creation
  • Caption writing
  • SEO & GEO strategy
  • 15 feed posts per month
  • 4 reels per month
  • 8 stories per month
  • 10 mins weekday engagement
Get Started
Most Popular
LEVEL 3

£750/mo

Full-service management across three platforms.

  • Up to 3 platforms
  • Graphics & content creation
  • Caption writing
  • SEO & GEO strategy
  • 25 feed posts per month
  • 8 reels per month
  • 12 stories per month
  • 15 mins weekday engagement
Get Started

Not sure where to start? Book a free discovery call.

Simple. Straightforward. Spicy.

01

Discovery Call

We chat about your business, goals, and what you want social media to do for you. No pressure, no obligation.

02

Strategy Deck

As soon as you sign up, I send over your welcome pack, contract, and invoice, and we book a dedicated strategy call. Within your first week, I build a bespoke strategy deck and a full month's content calendar — so we're fully aligned before a single post goes out.

03

You Review & Sign Off

You review the strategy deck and content calendar. Once you're happy and give the green light, content creation begins. Posting doesn't start until everything is approved.

04

Content Creation

Scroll-stopping graphics, on-brand captions, and a consistent aesthetic — all built around the approved strategy.

05

You Approve Content

You review the month's content before anything goes live. Your brand, your voice. I just do the heavy lifting.

06

We Go Live

Content is scheduled and published. I manage your community — DMs, comments, stories, reposts — and send a monthly report so we keep refining and growing.

Your first month is our onboarding month — you'll receive a welcome pack, contract, invoice, strategy call, strategy deck, and a full content calendar. That calendar covers 30 days of posts from your go-live date, which means it naturally runs a couple of weeks into the next calendar month. You always get every post you've paid for, and it keeps me working ahead so your next month is ready before you need it.

M
Small business specialist Local Business Expert Social Media Specialist

Hi, I'm Melissa.

I started Serrano Social Co. because I kept seeing brilliant local businesses get overlooked online, not because they weren't good at what they do, but because they didn't have time to show it.

I'm a social media manager specialising in small, independent businesses. I create content that feels like you, not generic, not copy-paste, not "more of the same."

Never posted before, or been winging it for years? Either way, I'll get you showing up consistently, professionally, and in a way that actually gets results.

Let's Talk

Tips & Thinking for Small Businesses

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Ready to spice things up?

Book a free, no-obligation discovery call and let's talk about your business.

1

Fill in the form or drop me a DM on social media

2

We'll book a free 30-minute discovery call

3

I'll put together a tailored proposal just for your business

Book Your Free Call

I'll get back to you within 24 hours. No spam, ever.